3 Implications of LinkedIn-Pulse for Publishers
This morning LinkedIn announced a deeper integration with Pulse, the social news app it acquired in April for $90m. There are two components of the move: First, LinkedIn Today was rebranded LinkedIn Pulse. Second, the Pulse App is now more integrated with LinkedIn. Not only can you login via LinkedIn, but the sharing, liking, and following features now sync across LinkedIn and the Pulse App.
So what does this mean for publishers and content folks? Three things:
1. LinkedIn is a media company. Accept it.
If you had any remaining doubts about LinkedIn’s media ambitions, today’s news should eliminate them. Note the tweet below from LinkedIn Executive Editor Dan Roth. He articulates their mission as: “Get the right headline to the right professional at massive scale.” Sounds pretty ambitious, right? Roth’s media efforts are core to the company’s strategy to drive up LinkedIn’s daily...